VOD

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VOD
In one sentenceWatching a movie digitally whenever you personally choose to, instead of at a fixed showtime.
CategoryFilm and Television
RelatedAVOD, SVOD, TVOD, OTT (Over the Top)

Imagine a movie theater that let you walk in and start the film at the exact moment you personally decided to show up, instead of waiting for a scheduled showtime. That is the whole idea behind video on demand, usually shortened to VOD.

VOD means a digital transmission of a movie that starts whenever the viewer chooses, rather than following a fixed schedule like traditional broadcast television. It includes three main flavors: AVOD, paid for by ads, SVOD, paid for by subscription, and TVOD, paid for one movie at a time.

Fun facts

  • VOD is delivered over the internet using OTT technology, streaming straight to a viewer's device.
  • Before VOD, watching a movie at home usually meant timing it around a television broadcast schedule or renting a physical copy.
  • The rise of VOD is a huge part of why traditional release windows have changed so much in recent years.