European Film Market (EFM)
From ForcaWiki, the simple encyclopedia
| In one sentence | A major yearly marketplace held in Berlin, Germany, where movies and their distribution rights are bought and sold, similar to the American Film Market. |
|---|---|
| Category | Film and Television |
| Related | American Film Market (AFM), Sales Agent, Presale |
Picture the same kind of movie marketplace described at the American Film Market, but this time held in Berlin, Germany, alongside the famous Berlin International Film Festival. That is the European Film Market, usually shortened to EFM.
Every year, producers, sales agents, and distributors travel to Berlin for the EFM to buy and sell movies and their Distribution Rights. Like its American cousin, deals struck at the EFM are often presales, contracts promising to pay for the rights to a movie once it is delivered, which producers can then use to help finance the film before it is even made.
Fun facts
- The EFM happens at the same time as the Berlin International Film Festival, so premieres, parties, and business deals are all happening in the same city at once.
- Producers sometimes attend both the EFM and the American Film Market in the same year, chasing distribution deals on two different continents.
- Being held alongside a major film festival gives the EFM extra attention, since journalists and film fans are already in town for the festival itself.